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Most brands miss the point.We build the ones that don't.

OUR BRANDS
2019

Point Of was founded in 2019 by Piran Tarapore and Pearl Jain — with a belief that design is most powerful when it starts with a question, not an answer.

Born in Mumbai, grown across three continents. Years of building a consultancy that doesn't just create brands, it grows with them. From the first naming session to the hundredth campaign, we stay in the room.

We work with brands at two distinct moments, and across everything in between.

The Studio

0→1 (Foundation)

This is where brands are born. We take an idea—sometimes just a conviction and a name—and build it into something real. Strategy, positioning, identity, digital, print. The full creative foundation, built to hold weight from day one.

The Consultancy

1→100 (Growth)

This is where brands grow. Once the foundation is set, we stay in—as creative partner, strategic counsel, and fractional CMO. Brand strategy, media production, social, campaigns, events, performance. Whatever the brand needs to scale, we're already in the room.

Two minds. One vision

Point Of was built by two people who see the same problem differently. Which is exactly why it works.

Piran Tarapore

Piran Tarapore

FOUNDER & MANAGING DIRECTOR

Piran builds bridges—between a brand's ambition and the market it is trying to reach, between people who should be in the same room but aren't, between the problem as presented and the one that actually needs solving.

At Point Of, he leads all things business, strategy, partnerships and growth. He has worked alongside over a hundred brands across industries—and is usually the first call a founder makes when something needs to shift.

Pearl Jain

Pearl Jain

CO-FOUNDER & CREATIVE DIRECTOR

Pearl leads all things creative at Point Of—identity, experience, motion, interaction, and the frontier where design meets emerging technology. Her practice spans art, product design, and interaction design, shaped by a restless curiosity about how things are made and why they matter.

Based in Barcelona, she leads the studio's European creative presence—bringing a rigour and range to the work that comes from treating design as both a discipline and an art form.

Global presence.

Our home is Worli, Mumbai. A neighbourhood that carries the memory of the city's mill district while becoming one of its most forward-thinking addresses.

We work from Barcelona and Austin too. Two cities chosen for what they add, not just where they are. Different latitudes, different creative cultures, the same standard. One point of view.

Mumbai

(HQ)

Where it began & where it builds.

Barcelona

(EU)

Design culture. Creative capital.

Austin

(AMERICAS)

Strategy, growth & new frontiers.

Our
Values

EVOLUTIONIMPACTCRAFTRIGOURCURIOSITY

Driven by Design.
Defined by Culture.

Question First.

We set the problem before we solve it. The best design decisions come from understanding what the work needs to do—before deciding what it should look like.

Stay in the Room.

We're in it for what comes after. The brands we work with know our investment doesn't end at handoff—it compounds.

Make it Mean Something.

We build with purpose—socially, culturally, commercially. Work that resonates beyond its brief and holds up beyond its moment.

Keep Evolving.

Curiosity is not a value we list. It is how we work—unlearning what no longer serves, and staying restless enough to find what does.

Every brand has a moment that defines it.
We find it, build it, and stay
for what comes next.

Let's find yours