INDIA
Fix My Tips is a Bandra, Mumbai nail studio that treats every appointment as a creative collaboration—a safe, expressive space for everyone. We built the full brand identity: strategy, visual language, illustrations, photography direction, and social media revamp. Pinks, reds, and shifting accent tones give the brand its signature warmth. Inclusive by design, Instagram-ready by intention.
CHALLENGE
Fix My Tips is a genuinely welcoming space—for artists, for everyday clients, for the LGBT community—but a brand that leads with its values risks feeling like a message rather than a destination. The challenge was creating an identity so confident in its colour, personality, and creative energy that inclusion read as the natural atmosphere rather than the marketing posture. The brand also needed to stand out in one of social media's most saturated visual categories—where every nail studio claims creativity and very few actually demonstrate it.
CONCEPT
Pinks, reds, and shifting accent tones build a palette that is simultaneously familiar and bold—warm enough to feel safe, vivid enough to feel like a statement. Custom illustrations extend the visual language into something unmistakably Fix My Tips: organic, expressive, impossible to mistake for any other brand. Packaging transforms the appointment into an event—bright, surprising, something worth photographing before it's opened. Photography captures hands in real contexts rather than beauty-campaign poses: gripping, creating, existing. The brand demonstrates its values through every colour choice and every design decision—without needing to announce them once
